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DateLecture
04 July 2019Mad Men or Artists: how the advertising industry has exploited Fine Art
06 June 2019Vincent Van Gogh: Life and Letters
02 May 2019The Arts of Bloomsbury and Omega
04 April 2019Sorolla, Painter of Sunlight, returns to London
07 March 2019Joseph Wright of Derby and the Men and Art of the Lunar Society
07 February 2019Picasso in Britain: Art, Politics and Outcry
06 December 2018I am the Very Model: Parodies of Victorian Society in Gilbert and Sullivan
01 November 2018Knights in the Sky: Chivalry, Art and Reality during the Great War
04 October 2018Aqua Triumphalis: Power and Pageantry on the Thames Celebrating the Cultural History of London’s Royal River
13 September 2018A Highland Thing? 18th to 20th century Scottish Art
05 July 2018John Singer Sargent: The Power of the Portrait
07 June 2018The Art and Culture of fin-de-siècle Vienna
03 May 2018Northern Lights: Scandinavian Design in the C20
05 April 2018Paint Brushes at Dawn – Great Art World Feuds, Disputes and Rows
01 March 2018Indestructible Theatre: 1900 to Now
01 February 2018The Guggenheim Museum in Bilbao and the Architecture of Frank Gehry
07 December 2017The Fascinating World of Playing Cards
02 November 2017The Gilded Stage: A social and cultural history of opera
05 October 2017Gold of the Gods: Treasures of South America and the search for El Dorado
14 September 2017The Venice of Giovanni Bellini
06 July 2017Underground Cathedrals ~ The architecture of the underground above and below street level

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Mad Men or Artists: how the advertising industry has exploited Fine Art Tony Rawlins Thursday 04 July 2019

Fine art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns.  Tony describes some of the processes by which these advertisements have been created and why the works of Leonardo da Vinci, Raphael and Michelangelo have been a particularly rich source. From the Renaissance through to the present day fine art continues to provide opportunities to enhance Brand imagery with admiration, humour, satire and irony.   In an entertaining and informative lecture Tony uses a wide range of visuals and video to show examples of the original works, the creative process and the (not always entirely successful) advertisements that are the end result.

Tony was educated at  Highgate School, starting his career in advertising in 1965 as a mail boy in J.Walter Thompson. Graduating through the training system there to become an account director he worked in a number of agencies before setting up on his own in 1985, primarily to handle Guinness accounts in Africa and the Caribbean, where he produced many commercials and ads for them over a period of 15 years. He remains active in the industry, but now concentrates on more philanthropic projects - producing a film in the rural villages of Nigeria for the London School of Hygiene and Tropical Medicine and recently completing a sanitation project in Haiti after it was devastated by Hurricane Matthew in 2016.  

He has been a member of The Arts Society for many years. His lecturing experience includes presenting to client groups, sales conferences, students of creative advertising in the UK and overseas, on creative and marketing strategies.

 

Main illustration:  Tournée du Chat Noir, by Théophile Steinlen, Wiki Commons

Banner Illustration:  ‘Anerley Arms' Pleasure Gardens, B. Constable, credit Bromley Historic Collections